BRIAN'S BLOG
Toronto Real Estate: Be careful what you say when advertising your property
April 21, 2014
While most home buyers know that ‘cozy’ is a euphemism for small and ‘put your unique touch on this home’ means it needs some work, there is a big difference between massaging the words in a listing and making false claims.
Take a look at this latest article from Mark Weisleder. A seller claimed that a home had been ‘gutted to the bare bones’, but a flood and demolition revealed a leak in the foundation and a nasty surprise. The seller admitted that he hadn’t gutted it to the cinderblock, but just to the plaster. He was deemed responsible for half of the damages.
So what’s the lesson here? Never make false claims or exaggerate things that aren’t subjective. One person may dispute that a house really is an entertainer’s dream, but you can’t claim that a roof is new (newer, yes – new, not so much.)
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